Sub 70 began with a promise: unlike other companies that release clubs on a yearly or quarterly basis simply because people will buy them, we promised to only release a new iteration of our clubs if and when we achieved objective, measurable gains in performance. Enter the next generation of our award-winning 699 irons.
The 699 is a game improvement distance iron, and the 2023 redesign represents a three year journey in research and development that culminated in the holy grail of improved distance, forgiveness, and playability.
The new 699 retains the original 699's successful 2-piece, TPE resin injected, hollow body design in 431 stainless steel. However, the newly designed 699 now has a reactive 1.7 millimeter thin VFT face composed of S-450 aerospace steel, which not only results in improved distance, but also more consistent distances across the entire face. This means that even when struck imperfectly, on the toe or heel of the club, distance loss is minimized, resulting in more greens hit.
While the original 699 excelled in forgiveness, the new iteration is a true game changer in that regard. The channel back of the original 699 irons has been expanded in the new model, which provides further improvement in forgiveness on off-center strikes. Moreover, two reinforcing ribs have been placed within the head to reduce body deformation at impact, thus allowing for maximum energy transfer and higher ball speeds even on off center strikes.
The 2023 699 iron also shows off improvements in playability, with a squared leading edge grind for easier alignment at address, as well as an attractively thinner top line. Moreover, the sole now sports a 4-way camber, allowing it to set up perfectly at address as well as provide improved situational playability. The sole of the 699 allows for workability in any vector, high or low, right or left. Finally, shorter, constant length hosels have allowed for improved CG positioning and new offset progressions provide better Dynamic Alignment Properties which promotes more predictable directional performance.
The updated 699 also offers set-matching wedges in Pitch, Gap, and Sand. The Sand Wedge face is CNC milled for additional spin and control around the greens. Set-matching long irons and utility clubs are also available.
BLACK - For the new 699 iron models Sub 70 utilizes a state of the art coating called DLC, which stands for "diamond like carbon." DLC coatings are 8 times stronger than steel and are highly scratch and fade resistant, which means that unlike many other black golf clubs, Sub 70's black coatings are nearly impervious to wear. Black finishes reduce glare and offer contrast to the ball and surroundings, which some players find assists in aim and contact.