Like any OEM, Sub 70 Golf is between a rock and a hard place as this COVID nightmare slowly winds down. The company has been riding the tidal wave of golf-mania for the past year, posting record sales numbers seemingly every month.
That’s the good news.
The bad news? Unexpected rapid growth can turn the Field of Opportunity into a Field of Landmines pretty quickly. The big guys, like the Callaways and Titleists, can afford to stumble over a mine every so often and still make it to the other side. But for small outfits like Sub 70 Golf, one false step can turn a boom into a bust in no time flat.
So how is Sub 70 Golf navigating its way through the concurrent minefields of exploding demand and global supply chain chaos?
With equal parts c